Last Christmas, I told you about Altruette charm bracelets, a company co-founded by my friend Lee Clifford. Altruette is a classic line of charms and charm bracelets with a philanthropic twist: every charm helps support a cause you care about. Over the last year, Altruette has joined forces with even more non-profit organizations. The company now partners with more than 30 non-profits (like Toys for Tots, the Nature Conservancy, and the Humane Society), some established charities and other smaller groups working for great causes.
09For example, the ABC Book charm supports First Book, an organization that, for the past 20 years, has provided more than 70 million books to children from low-income families. The Coffee Cup charm supports TechnoServe, which helps small-scale farmers boost their income through new production methods. Fun, isn’t it? Take a look at the other charms on their website.
You may have seen these bracelets featured in this month’s edition of O Magazine. It really is a great business concept. Fifty percent of the net profit from the sale of each charm goes directly to the charity it supports. And beyond the financial contribution, wearing your bracelet will give you the opportunity to raise awareness about the causes it represents.
The bracelets are beautifully made and come in gold and silver. In addition to the bracelets, Altruette sells a silver key ring named after Lee’s mom, Judy. The Judy Key Ring looks similar to a Tiffany’s key ring and is a great place to display a couple extra charms.
Bracelets and charms can be purchased through the Altruette website. A couple of retailers carry them as well: Fred Segal’s ZeroMinusPlus shop in Santa Monica, and also Wink in Georgetown. If there’s a woman on your Christmas list who has everything, this may be the perfect idea for her.